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Dietram Scheufele

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American academic

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Dietram A. Scheufele
OccupationSocial scientist
Academic background
Alma mater
Academic work
DisciplineCommunication science, PhD minor in political science
Sub-discipline
Science communication, political communication, and artificial intelligence governance
Institutions
Websitehttps://scheufele.info/

Dietram A. Scheufele is a German-American social scientist and was the Vilas Distinguished Achievement Professor at the University of Wisconsin–Madison and the Morgridge Institute for Research. Prior to joining UW–Madison, Scheufele was a tenured faculty member at Cornell University. His research spans science communication, political communication, misinformation, and the governance of emerging technologies, including artificial intelligence. In 2026 he resigned from UW–Madison following a university investigation into relationships with students, and joined Arizona State University as a Foundation Professor.[1]

Education

Scheufele completed his undergraduate training in Publizistik (with minors in political science and business) at the Johannes Gutenberg University Mainz in Germany, before receiving an M.A. in Journalism & Mass Communication and a Ph.D. in Mass Communications, with a minor in political science, at the University of Wisconsin–Madison.

Career

Scheufele began his academic career as a visiting assistant professor and then assistant professor at Cornell University in 1999, where he was promoted to associate professor with tenure in 2003, before joining the University of Wisconsin–Madison faculty as a full professor in 2004. Over his career, Scheufele has held visiting and fellowship appointments at Harvard University's John F. Kennedy School of Government, the University of Pennsylvania's Annenberg Public Policy Center, Dresden University of Technology, LMU Munich, the University of Münster, the University of Vienna, and the University of Utah.[2]

Investigation and resignation from UW–Madison

In late 2024, the University of Wisconsin–Madison began investigating complaints by three female students.[3] Its September 2025 report found no violations of the university’s policies on sexual harassment or hostile and intimidating behavior, but concluded that Scheufele had violated its consensual relationships policy and a faculty rule requiring professional honesty and integrity.[4] In January 2026, Scheufele and the university reached a settlement providing for his resignation effective August 15, 2026, without a final disciplinary decision on the non-Title IX allegations. [3][5] According to the university, Scheufele and the complainants separately waived their rights to a scheduled Title IX hearing, ending that process. Scheufele disputed the investigation’s findings and said the settlement involved no admission of wrongdoing by either party.[3][5]

In August 2026, he joined Arizona State University's School of Social and Behavioral Sciences.[6]

Research

Scheufele's publications include work on framing theory,[7][8][9] participatory democracy,[10][11] and the science of science communication.[12][13][14] He is the author or co-author of over 300 articles and monographs,[15] and one of the most widely cited experts in the fields of science communication,[16] health communication,[17] political communication,[18] misinformation,[19] and science & technology policy.[20] Since 2012, Scheufele has co-organized five National Academies of Sciences, Engineering, and Medicine colloquia on the Science of Science Communication [17] and co-edited related special issues of the Proceedings of the National Academy of Sciences on the science of science communication in 2013, 2014, 2019, 2021, and 2025.

Scheufele's consulting portfolio includes work for DeepMind, PBS, the World Health Organization, the World Bank, and Porter Novelli, as well as various private philanthropies.[21]

Awards

Scheufele is an elected member of the German National Academy of Science and Engineering,[22] the American Academy of Arts & Sciences,[23] and a lifetime associate of the U.S. National Research Council.[24] Scheufele is also an elected fellow of the American Association for the Advancement of Science, the International Communication Association, and the Wisconsin Academy of Sciences, Arts & Letters.[25] In 2024, he was named Harold Lasswell Fellow by the American Academy of Political and Social Science.[26] and also received the Hilldale Award for distinguished contributions to teaching, research, and service in the social sciences at UW–Madison.[27]

He has won teaching awards from both universities at which he has held tenured appointments, including the Cornell University College of Agriculture and Life Sciences Young Faculty Teaching Award,[28] the University of Wisconsin-Madison Chancellor's Distinguished Teaching Award,[29] and the University of Wisconsin–Madison College of Agricultural and Life Sciences Spitzer Excellence in Teaching Award,[30] as well as the Association for Education in Journalism and Mass Communication's Krieghbaum Under-40 and MC&S Promising Professor awards.[31]

References

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Scholia has an author profile for Dietram Scheufele.
  1. ^ "ASU hires professor who violated former university's consensual relationship policy - The Arizona State Press". www.statepress.com. Retrieved 4 September 2026.
  2. ^ "Scheufele CV" (PDF). Retrieved 11 April 2026.
  3. ^ a b c Hanley, Ella; DuClos, Danielle (3 September 2026). "UW-Madison students, records detail investigation of professor". The Cap Times. Retrieved 9 September 2026.
  4. ^ Journal, Sabine Martin | Wisconsin State (21 August 2026). "Prominent UW-Madison professor agrees to resign after investigation". Wisconsin State Journal. Retrieved 21 August 2026.
  5. ^ a b James, Senna (4 September 2026). "ASU hires professor who violated former university's consensual relationship policy". The Arizona State Press. Retrieved 9 September 2026.
  6. ^ Journal, Sabine Martin | Wisconsin State (21 August 2026). "Prominent UW-Madison professor agrees to resign after investigation". Wisconsin State Journal. Retrieved 21 August 2026.
  7. ^ Scheufele, Dietram A. (1 March 1999). "Framing as a Theory of Media Effects". Journal of Communication. 49 (1): 103–122. doi:10.1111/j.1460-2466.1999.tb02784.x – via Silverchair.
  8. ^ Scheufele, Dietram A.; Tewksbury, David (March 2007). "Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models: Models of Media Effects". Journal of Communication. 57 (1): 9–20. doi:10.1111/j.0021-9916.2007.00326.x.
  9. ^ Cacciatore, Michael A.; Scheufele, Dietram A.; Iyengar, Shanto (2 January 2016). "The End of Framing as we Know it … and the Future of Media Effects". Mass Communication and Society. 19 (1): 7–23. doi:10.1080/15205436.2015.1068811. ISSN 1520-5436. S2CID 31767132.
  10. ^ McLeod, Jack M.; Scheufele, Dietram A.; Moy, Patricia (1 July 1999). "Community, Communication, and Participation: The Role of Mass Media and Interpersonal Discussion in Local Political Participation". Political Communication. 16 (3): 315–336. doi:10.1080/105846099198659.
  11. ^ Scheufele, Dietram A.; Nisbet, Matthew C.; Brossard, Dominique; Nisbet, Erik C. (1 July 2004). "Social Structure and Citizenship: Examining the Impacts of Social Setting, Network Heterogeneity, and Informational Variables on Political Participation". Political Communication. 21 (3): 315–338. doi:10.1080/10584600490481389. S2CID 144612420 – via Taylor and Francis+NEJM.
  12. ^ Scheufele, Dietram A. (16 September 2014). "Science communication as political communication". Proceedings of the National Academy of Sciences. 111 (supplement_4): 13585–13592. doi:10.1073/pnas.1317516111. ISSN 0027-8424. PMC 4183176. PMID 25225389.
  13. ^ Scheufele, Dietram A. (20 August 2013). "Communicating science in social settings". Proceedings of the National Academy of Sciences. 110 (supplement_3): 14040–14047. doi:10.1073/pnas.1213275110. ISSN 0027-8424. PMC 3752169. PMID 23940341.
  14. ^ Scheufele, Dietram A.; Krause, Nicole M. (16 April 2019). "Science audiences, misinformation, and fake news". Proceedings of the National Academy of Sciences. 116 (16): 7662–7669. Bibcode:2019PNAS..116.7662S. doi:10.1073/pnas.1805871115. ISSN 0027-8424. PMC 6475373. PMID 30642953.
  15. ^ "Scheufele - Google Scholar Profile". Retrieved 25 May 2025.
  16. ^ "Google Scholar". Retrieved 28 April 2020.
  17. ^ "Google Scholar". Retrieved 14 November 2022.
  18. ^ "Google Scholar". Retrieved 28 April 2020.
  19. ^ "Google Scholar". Retrieved 14 November 2022.
  20. ^ "Google Scholar". Retrieved 28 April 2020.
  21. ^ "Scheufele - Consulting". Retrieved 11 April 2026.
  22. ^ "Dietram A. Scheufele University of Wisconsin-Madison". acatech - National Academy of Science and Engineering. Retrieved 29 April 2022.
  23. ^ "American Academy of Arts & Sciences". Retrieved 14 November 2022.
  24. ^ "Department of Life Sciences Communication". 8 April 2020. Retrieved 28 April 2020.
  25. ^ "Dietram Scheufele". wisconsinacademy.org. 12 September 2012. Retrieved 29 November 2020.
  26. ^ "American Academy of Political and Social Science Announces 2024 Fellowships – AAPSS". Retrieved 16 March 2024.
  27. ^ "Scheufele CV" (PDF). Retrieved 11 April 2026.
  28. ^ "Young Faculty Teaching Award". CALS. Retrieved 29 November 2020.
  29. ^ "2022 Distinguished Teaching Award recipients announced". news.wisc.edu. 25 January 2022. Retrieved 27 January 2022.
  30. ^ "CALS Awards – Agricultural & Life Sciences". cals.wisc.edu.
  31. ^ "AEJMC Award Recipients". AEJMC. 24 June 2014. Retrieved 29 November 2020.
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