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Finsbury

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PR agency

 Finsbury  link
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File:Finsbury.jpg
FounderRoland Rudd
HeadquartersLondon & New York
PR company based in London and New York that specialises in financial services clients.

Finsbury is a PR company based in London and New York that specialises in financial services clients. It is a subsidiary of British advertising and media conglomerate WPP plc.

History

Finsbury was founded by Roland Rudd in 1994 as Finsbury.[1] In 2001, the firm was sold to WPP in a deal that the Financial Times estimated earned Rudd £40 million.[2][3] Rudd remained chairman of the company.[4]

In 2011, Finsbury merged with Robinson Lerer & Montgomery of New York.[5][6] Rudd continued as chairman and Walter G. Montgomery became chief executive officer of the enlarged firm. Montgomery retired as CEO in 2014 but remains a partner in the firm.

In 2014, RLM Finsbury rebranded as just Finsbury which the firm felt would underline its global ambitions.[7]

Clients

Company clients have included Starbucks, Charles Schwab, Nielsen, Shell & The Royal Bank of Scotland.[8][9] In 2017, the firm was retained by the Kushner Cos., the real estate business run by the family of Jared Kushner, son-in-law and adviser to President Donald Trump.[10] Finsbury has also represented Volkswagen A.G. during its diesel emissions scandal.[11]

Wikipedia editing

In November 2012, Finsbury was found to have anonymously edited the article about Russian billionaire Alisher Usmanov, removing information about various controversies.[12][13][14][15]

References

  1. ↑ http://www.holmesreport.com/agency-playbook/agency-profile/finsbury
  2. ↑ Who We Are. Finsbury. Retrieved 20 May 2015.
  3. ↑ The networker. Lucy Kellaway, Financial Times, 12 August 2011. Retrieved 18 May 2015.
  4. ↑ Roland Rudd Chairman. Finsbury. Retrieved 18 May 2015.
  5. ↑ "Danielle Drolet" PR Week, 19 July 2011. Retrieved 20 May 2015.
  6. ↑ "WPP merges Finsbury and RLM." Andrew Edgecliffe-Johnson & Tim Bradshaw, Financial Times, 20 July 2011. Retrieved 20 May 2015.
  7. ↑ "RLM Finsbury rebrands to underscore global ambitions." Diana Bradley, PR Week, 17 September 2014. Retrieved 20 May 2015.
  8. ↑ http://everything-pr.com/strong-investor-relations-firms/62224/
  9. ↑ http://www.ft.com/cms/s/0/99b9449e-b2f8-11e0-86b8-00144feabdc0.html#axzz3oILImvXO
  10. ↑ https://www.bloomberg.com/news/articles/2017-08-23/kushner-cos-switches-to-crisis-manager-for-media-relations?utm_content=politics&utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social&cmpid==socialflow-twitter-politics
  11. ↑ https://www.prweek.com/article/1366398/volkswagen-hires-finsbury-kekst-hering-schuppener-emissions-crisis-continues
  12. ↑ http://www.prweek.com/article/1159206/pr-industry-blames-cumbersome-wikipedia-finsbury-editing-issue
  13. ↑ https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9671471/Finsbury-edited-Alisher-Usmanovs-Wikipedia-page.html
  14. ↑ http://newsroom.cipr.co.uk/cipr-responds-to-reports-of-rlm-finsbury-editing-wikipedia-pages-for-alisher-usmanov/
  15. ↑ http://www.prweek.com/article/1159715/wikipedia-defends-editing-processes-following-finsbury-clean-up
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