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Kronen Zeitung

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newspaper

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largest newspaper in Austria

The Kronen Zeitung, commonly known as the Krone, is Austria's largest newspaper.

The Krone is known for being Eurosceptic.

History

The first issue of the Kronen Zeitung appeared on 2 January 1900. Gustav Davis, a former army officer, was the founder. The name of the newspaper referred to the monthly purchase price of one crown, and did not refer to the monarchic crown.

Tabloid

The Krone appears daily, in colour, containing approximately 80 pages and is published in tabloid format.

A characteristic of the Krone is its relatively short article length (maximum: 1,600 characters). The newspaper organises regular campaigns and, at the same time, starts or supports referendums on issues such as animal protection, protests against the Czech nuclear power station Temelín, or the purchase of fighter jets by the Austrian government. One of the most successful campaigns of the newspaper was against the construction of a hydro-electric power plant at Hainburg an der Donau in the 1980s.

In line with this pronounced anti-technology stance, matters of basic or applied science are ignored unless they are represented as dangerous in a vague but broad fashion (as is evident in the paper's strong bias against all forms of genetic engineering) or as having a bizarre dimension.

A particularly important part of the reporting in the Kronen Zeitung concerns the area of society and events. According to resort manager Norman Schenz, this is characterised as "We no longer just write about an event, we tell stories".[1]

Circulation

Kronen Zeitung was the seventh largest newspaper worldwide and the largest European newspaper with a circulation of 1,075,000 copies in the late 1980s. It was the best-selling Austrian newspaper in 1993 with a circulation of 1.1 million copies. In the period of 1995-96 the daily had a circulation of 1,075,000 copies. Kronen Zeitung was the sixth best selling European newspaper with a circulation of 1,084,000 copies in 1999.[2]

In 2000 Kronen Zeitung was the seventh best-selling newspapers in Europe with a circulation of 1,052,000 copies. In 2001 it was the fifth best selling European newspaper and the most read newspaper in Austria with a circulation of 1,035,000 copies. The paper had a circulation of 1,018,000 copies in 2002, making it the best selling newspaper in the country. In 2005 its circulation was 850,000 copies. Its 2007 circulation was 961,000 copies. Next year the circulation of Kronen Zeitung was 881,000 copies, making it the best-selling paper in Austria. It had a circulation of 929,000 copies in 2010 and 818,859 copies in 2011. The 2012 circulation of the paper was 800,000 copies, reaching 40% of the Austrian readers. Its circulation was 820,000 copies in 2013.[3]


References

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